Community gravity: Measuring bidirectional effects by trust and rating on online social networks

WWW'09 - Proceedings of the 18th International World Wide Web Conference

Volumn , Issue , 2009, Pages 751-760

  Matsuo, Yutaka ^a   Yamamoto, Hikaru ^b  

^a UNIVERSITY OF TOKYO   (Japan)

^b SEIKEI UNIVERSITY   (Japan)

Author keywords

Online community; Rating; Social networks; Trust

Indexed keywords

BI-DIRECTIONAL INTERACTION; BIDIRECTIONAL EFFECTS; COMMUNITY SITE; CUSTOMER BEHAVIOR; DATA SETS; E-COMMERCE SITES; ONLINE COMMUNITIES; ONLINE SOCIAL NETWORKS; SOCIAL NETWORKS; THEORETICAL MODELS; TRUST;

CONSUMER BEHAVIOR; RATING; SOCIAL NETWORKING (ONLINE); WORLD WIDE WEB;

ONLINE SYSTEMS;

EID: 84865631959     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1526709.1526810     Document Type: Conference Paper

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