What is quality? An integrative framework of processes and states

Journal of Marketing

Volumn 76, Issue 4, 2012, Pages 1-23

  Golder, Peter N ^a   Mitra, Debanjan ^b   Moorman, Christine ^c  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Co production; Emotion; Expectations; Perceived quality; Quality; Satisfaction; Service quality

Indexed keywords

EID: 84864345828     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.09.0416     Document Type: Article

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