Usefulness, enjoyment, and self-image congruence: The adoption of e-book readers

Psychology and Marketing

Volumn 30, Issue 4, 2013, Pages 372-384

  Antón, Carmen ^a   Camarero, Carmen ^a   Rodríguez, Javier ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874309539     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20612     Document Type: Article

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