E-books in higher education: Technology, e-marketing prospects, and pricing strategy

Journal of Electronic Commerce in Organizations

Volumn 3, Issue 2, 2005, Pages 1-16

  Shiratuddin, Norshuhada ^a  

^a UNIVERSITI UTARA MALAYSIA   (Malaysia)

Author keywords

Education market; Internet marketing; Marketing strategies; Users attitude

Indexed keywords

DIGITAL LIBRARIES; EDUCATION; ELECTRONIC PUBLISHING; INTERNET; MARKETING; SOCIETIES AND INSTITUTIONS; STANDARDS;

EDUCATION MARKET; ELECTRONIC BOOKS; INTERNET MARKETING; MARKETING STRATEGIES; USERS ATTITUDE;

ELECTRONIC COMMERCE;

EID: 15444364679     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2005040101     Document Type: Article

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