Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 218-228

  Huang, Lan Ying ^a   Hsieh, Ying Jiun ^b  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Consumer electronics; E book readers; E books; Empirical research; Marketing; Switching costs; Technology acceptance

Indexed keywords

E-BOOK READERS; E-BOOKS; EMPIRICAL RESEARCH; SWITCHING COSTS; TECHNOLOGY ACCEPTANCE;

CONSUMER BEHAVIOR; CONSUMER ELECTRONICS; ELECTRONIC DOCUMENT EXCHANGE; ELECTRONIC PUBLISHING; INNOVATION; MARKETING; SWITCHING;

COSTS;

EID: 84862887010     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.12.005     Document Type: Article

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