An investigation of newspaper ad memory as affect context involvement and ad size-a korean case

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 1, 2006, Pages 45-56

  Hyun, Yong J ^a   Gentry, James W ^b   Park, Chanwook ^c   Jun, Sunkyu ^d  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^c Kyung Hee University   (South Korea)

^d Sungkyunkwan University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84862488707     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505190     Document Type: Article

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