Dimensional relationships of recall and recognition measures with selected cognitive and affective aspects of print ads

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 105-122

  Leigh, James H ^a   Zinkhan, George M ^b   Swaminathan, Vanitha ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646471532     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350107     Document Type: Article

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