The advertising mix for a search good

Management Science

Volumn 59, Issue 1, 2013, Pages 69-83

  Anderson, Simon P ^a   Renault, Régis ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UMR 8184   (France)

Author keywords

Advertising; Content analysis; Information; Persuasion game; Search

Indexed keywords

CONSUMER INTERESTS; CONTENT ANALYSIS; INFORMATION; PERSUASION GAME; PRICE INFORMATION; PRODUCT INFORMATION; QUALITY INFORMATION; QUALITY LEVELS; SEARCH; SEARCH GOODS;

COSTS; INDUSTRY; QUALITY MANAGEMENT;

MARKETING;

EID: 84874165337     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1120.1575     Document Type: Article

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