On informative advertising and product differentiation

International Journal of Industrial Organization

Volumn 26, Issue 1, 2008, Pages 92-112

  Christou, C ^a,b   Vettas, N ^a,c  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b Centre of Planning and Economic Research   (Greece)

^c CEPR   (United Kingdom)

Author keywords

Informative advertising; Non localized competition; Product differentiation; Random utility

Indexed keywords

COMPETITION; ECONOMIC ANALYSIS; MATHEMATICAL MODELS; OPERATING COSTS; PRODUCT DEVELOPMENT; PROFITABILITY;

INFORMATIVE ADVERTISING; NON-LOCALIZED COMPETITION; PRODUCT DIFFERENTIATION; RANDOM UTILITY;

MARKETING;

EID: 37249075554     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2006.08.004     Document Type: Article

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