FTC regulatory activity and the information content of advertising

Journal of Public Policy and Marketing

Volumn 17, Issue 2, 1998, Pages 239-256

  Abernethy, Avery M ^a   Franke, George R ^b  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032261002     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569801700208     Document Type: Article

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