Idea generation and the quality of the best idea

Management Science

Volumn 56, Issue 4, 2010, Pages 591-605

  Girotra, Karan ^a   Terwiesch, Christian ^b   Ulrich, Karl T ^b  

^a INSEAD   (France)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Brainstorming; Creativity; Group; Idea generation; Idea selection; Individuals; Innovation; Interactive buildup; Nominal group; Team

Indexed keywords

BRAINSTORMING; FURTHER DEVELOPMENT; GROUP STRUCTURE; GROUP WORK; HYBRID STRUCTURE; IDEA GENERATION; POSSIBLE SOLUTIONS; TIME AND SPACE;

EID: 77950831413     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1144     Document Type: Article

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