Getting customers' ideas to work for you: Learning from dell how to succeed with online user innovation communities

MIS Quarterly Executive

Volumn 9, Issue 4, 2010, Pages 213-228

  Di, Paul M ^a   Wasko, Molly M ^b   Hooker, Robert E ^c  

^a WESTERN CAROLINA UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^c FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956070994     PISSN: 15401960     EISSN: 15401979     Source Type: Journal    
DOI: None     Document Type: Article

References (20)

1. Gerald Kane, Ann Majchrzak, and Blake Ives are the accepting Senior Editors for this article
2. An earlier draft of this manuscript was presented at the 2009 SIM Academic Workshop on Enterprise and Industry Applications of Web 2.0 in Phoenix, AZ. We would like to acknowledge the contributions of the editorial team and reviewers that provided exceptional feedback and guidance in preparing this manuscript for publication.
3. For more on user innovation communities, see Dahlander, L. and Wallin, M. W. "A Man on the Inside: Unlocking Communities as Complementary Assets," Research Policy (35:8), 2006, pp. 1243-1259.
4. For more on crowdsourcing, see Howe, J. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, Random House, Inc., 2008, and www.crowdsourcing.com.
5. For a detailed analysis of the benefits of open business models see Chesbrough, H. Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press, 2003.
6. von Hippel, E. Democratizing Innovation, The MIT Press, 2005.
7. "Dell Invites Customers to Share Ideas and Original Video Via Dell IdeaStorm and StudioDell," Dell, Inc., 2007, available at http://content.dell.com/us/en/corp/d/press-releases/2007-02-16-00-ideas.aspx.
8. Garner, R. "Hewlett-Packard Cements Lead over Dell in PC Market (Update2)," 2007, available at http://www.bloomberg.com/app.s/news?pid=20601101&sid=aIO34Ycvm1Ak&refer=japan.
9. http://www.dell.com/content/topics/global.aspx/ideastorm/pov_environment?c=us&l=en&s=gen.
10. http://en.community.dell.com/dell-blogs/b/direct2dell/archive/2007/12/11/37914.aspx.
11. http://www.ideastorm.com/ideaView?id=0877000000007fYAAQ.
12. http://www.ideastorm.com/ideaView?id=0877000000007EiAAI.
13. http://www.ideastorm.com/ideaView?id=087700000000BDlAAM.
14. http://www.ideastorm.com/ideaView?id=087700000000BDlAAM.
15. http://www.ideastorm.com/ideaView?id=087700000000Bj5AAE.
16. http://en.community.dell.com/dell-blogs/b/direct2dell/archive/2008/09/19/ideastorm-fortnightly-recap-9-19-08.aspx.
17. For an example of user toolkits in use by organizations, see von Hippel, E. and Katz, R. "Shifting Innovation to Users Via Toolkits," Management Science (48:7), 2002, pp. 821-833.
18. For a description of the role of lead users in the Australian library system, see Morrison, P. D., Roberts, J. H., and Midgley, D. F. "The Nature of Lead Users and Measurement of Leading Edge Status," Research Policy (33), 2004, pp. 351-362.
19. For a description of how 3M used lead users for the development of surgical draping products, see von Hippel, E., Thomke, S., and Sonnack, M. "Creating Breakthroughs at 3M," Harvard Business Review (77:5), 1999, pp. 47-57.
20. For further reading on structures of social networks, see Burt, R. S. Brokerage and Closure: An Introduction to Social Capital, Oxford University Press, 2005, which provides an excellent description of network dynamics.