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Volumn 12, Issue 2, 2013, Pages 163-176

Understanding 'likers' on facebook: Differences between customer and non-customer situations

Author keywords

Business information systems; Facebook like; Identity; Involvement; Norm; Social media; WOM

Indexed keywords


EID: 84873891634     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2013.052049     Document Type: Article
Times cited : (18)

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