Uncovering the relationships between aspirations and luxury brand preference

Journal of Product and Brand Management

Volumn 19, Issue 5, 2010, Pages 346-355

  Truong, Yann ^a   McColl, Rod ^a   Kitchen, Philip J ^b  

^a RENNES SCHOOL OF BUSINESS   (France)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Brands; Marketing strategy; Premium products

Indexed keywords

EID: 77956146351     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011068586     Document Type: Article

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