Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study

International Journal of Research in Marketing

Volumn 30, Issue 1, 2013, Pages 36-45

  Wu, Jie ^a  

^a UNIVERSITY OF MACAU   (Macao)

Author keywords

Economic growth; Emerging economies; Individualism; Institutions; Legislative systems; Marketing capabilities; Performance

Indexed keywords

EID: 84873100857     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.07.001     Document Type: Article

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