How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing

Journal of Consumer Behaviour

Volumn 12, Issue 1, 2013, Pages 81-90

  Martin, Brett A S ^a   Lee, Christina Kwai Choi ^b   Weeks, Clinton ^a   Kaya, Maria ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84872916901     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1417     Document Type: Article

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