-
2
-
-
0002277959
-
"Shades of green: A multidimensional analysis of environmental advertising"
-
Banerjee, S., Gulas, C.S. and Iyer, E. (1995), "Shades of green: A multidimensional analysis of environmental advertising", Journal of Advertising, Vol. 24 No. 2, pp. 21-31.
-
(1995)
Journal of Advertising
, vol.24
, Issue.2
, pp. 21-31
-
-
Banerjee, S.1
Gulas, C.S.2
Iyer, E.3
-
3
-
-
85107939143
-
"When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior"
-
Block, L.G. and Anand-Keller, P. (1995), "When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior", Journal of Marketing Research, Vol. 32 No. 2, pp. 192-203.
-
(1995)
Journal of Marketing Research
, vol.32
, Issue.2
, pp. 192-203
-
-
Block, L.G.1
Anand-Keller, P.2
-
4
-
-
0039780074
-
"Framing effects with differential impact: The role of attribute salience"
-
in Brucks, M. and MacInnis, D. (Eds), Association for Consumer Research, Ann Arbor, MI
-
Braun, K.A., Gaeth, G.J. and Levin, I.P. (1997), "Framing effects with differential impact: The role of attribute salience", in Brucks, M. and MacInnis, D. (Eds), Advances in Consumer Research, Vol. 24, Association for Consumer Research, Ann Arbor, MI, pp. 405-11.
-
(1997)
Advances in Consumer Research
, vol.24
, pp. 405-411
-
-
Braun, K.A.1
Gaeth, G.J.2
Levin, I.P.3
-
5
-
-
84986052345
-
"Consumer product evaluation: The interactive effect of message framing, presentation order, and source credibility"
-
Buda, R. and Zhang, Y. (2000), "Consumer product evaluation: The interactive effect of message framing, presentation order, and source credibility", Journal of Consumer Marketing, Vol. 9 No. 4, pp. 229-42.
-
(2000)
Journal of Consumer Marketing
, vol.9
, Issue.4
, pp. 229-242
-
-
Buda, R.1
Zhang, Y.2
-
6
-
-
84952725901
-
"A content analysis of animation and animated spokes-characters in television commercials"
-
Calcott, M.F. and Lee, W.N. (1994), "A content analysis of animation and animated spokes-characters in television commercials", Journal of Advertising, Vol. 23 No. 4, pp. 1-12.
-
(1994)
Journal of Advertising
, vol.23
, Issue.4
, pp. 1-12
-
-
Calcott, M.F.1
Lee, W.N.2
-
7
-
-
0035540619
-
"What to say when: Advertising appeals in evolving markets"
-
Chandy, R.K., Tellis, G.J., MacInnis, D.J. and Thaivanich, P. (2001), "What to say when: Advertising appeals in evolving markets", Journal of Marketing Research, Vol. 38 No. 4, pp. 399-414.
-
(2001)
Journal of Marketing Research
, vol.38
, Issue.4
, pp. 399-414
-
-
Chandy, R.K.1
Tellis, G.J.2
MacInnis, D.J.3
Thaivanich, P.4
-
8
-
-
0032161579
-
"The effect of framing price promotion messages on consumers' perceptions and purchase intentions"
-
Chen, S.F., Monroe, K.B. and Lou, Y.C. (1998), "The effect of framing price promotion messages on consumers' perceptions and purchase intentions", Journal of Retailing, Vol. 74 No. 3, pp. 353-72.
-
(1998)
Journal of Retailing
, vol.74
, Issue.3
, pp. 353-372
-
-
Chen, S.F.1
Monroe, K.B.2
Lou, Y.C.3
-
9
-
-
0035633188
-
"Communicating the consequences of early detection: The role of evidence and framing"
-
Cox, D. and Cox, A.D. (2001), "Communicating the consequences of early detection: The role of evidence and framing", Journal of Marketing, Vol. 65 No. 3, pp. 91-103.
-
(2001)
Journal of Marketing
, vol.65
, Issue.3
, pp. 91-103
-
-
Cox, D.1
Cox, A.D.2
-
10
-
-
0011622818
-
"Image theory: Testing the role of image compatibility in progress decisions"
-
Dunegan, K.J. (1995), "Image theory: Testing the role of image compatibility in progress decisions", Organisational Behavior and Human Decision Processes, Vol. 62 No. 1, pp. 79-86.
-
(1995)
Organisational Behavior and Human Decision Processes
, vol.62
, Issue.1
, pp. 79-86
-
-
Dunegan, K.J.1
-
11
-
-
53749104767
-
-
EP Magazine Database available at: (accessed 18 June 2004)
-
EP Magazine Database (2003), "EP magazine database", available at: www.editorialphoto.com (accessed 18 June 2004).
-
(2003)
"EP Magazine Database"
-
-
-
12
-
-
0002412748
-
"Gender role portrayals in Japanese advertising: A magazine content analysis"
-
Ford, J.B., Voli, P.K., Honeycutt, E.D.J. and Casey, S.L. (1998), "Gender role portrayals in Japanese advertising: A magazine content analysis", Journal of Advertising, Vol. 27 No. 1, pp. 113-24.
-
(1998)
Journal of Advertising
, vol.27
, Issue.1
, pp. 113-124
-
-
Ford, J.B.1
Voli, P.K.2
Honeycutt, E.D.J.3
Casey, S.L.4
-
13
-
-
53749090091
-
"The Fortune 1,000 ranked within industries"
-
Fortune
-
Fortune (2001), "The Fortune 1,000 ranked within industries", Fortune, Vol. 143, pp. F-28-F-52.
-
(2001)
Fortune
, vol.143
-
-
-
14
-
-
0002541679
-
"Message framing and buying behavior; a field experiment"
-
Ganzach, Y. and Karsahi, N. (1995), "Message framing and buying behavior; a field experiment", Journal of Business Research, Vol. 32 No. 1, pp. 11-17.
-
(1995)
Journal of Business Research
, vol.32
, Issue.1
, pp. 11-17
-
-
Ganzach, Y.1
Karsahi, N.2
-
15
-
-
0002044896
-
"Message framing and the interrelationships among ad-based feelings, affect and cognition"
-
Homer, P.M. and Yoon, S.G. (1992), "Message framing and the interrelationships among ad-based feelings, affect and cognition", Journal of Advertising, Vol. 21 No. 1, pp. 19-33.
-
(1992)
Journal of Advertising
, vol.21
, Issue.1
, pp. 19-33
-
-
Homer, P.M.1
Yoon, S.G.2
-
16
-
-
0001431341
-
"Picture-word consistency and the elaborative processing of advertisements"
-
Houston, M.J., Childers, T.L. and Heckler, S.E. (1987), "Picture-word consistency and the elaborative processing of advertisements", Journal of Marketing Research, Vol. 24 No. 4, pp. 359-69.
-
(1987)
Journal of Marketing Research
, vol.24
, Issue.4
, pp. 359-369
-
-
Houston, M.J.1
Childers, T.L.2
Heckler, S.E.3
-
17
-
-
0000125532
-
"Prospect theory: An analysis of decision under risk"
-
Kahneman, D. and Tversky, A. (1979), "Prospect theory: An analysis of decision under risk", Econometrica, Vol. 47 No. 2, pp. 263-91.
-
(1979)
Econometrica
, vol.47
, Issue.2
, pp. 263-291
-
-
Kahneman, D.1
Tversky, A.2
-
18
-
-
0002934032
-
"Content analysis in consumer research"
-
Kassarjian, H.H. (1977), "Content analysis in consumer research", Journal of Consumer Research, Vol. 4 No. 1, pp. 8-18.
-
(1977)
Journal of Consumer Research
, vol.4
, Issue.1
, pp. 8-18
-
-
Kassarjian, H.H.1
-
19
-
-
0037292310
-
"Affect, framing, and persuasion"
-
Keller, P.A., Lipkus, I.M. and Rimer, B.K. (2003), "Affect, framing, and persuasion", Journal of Marketing Research, Vol. 40 No. 1, pp. 54-64.
-
(2003)
Journal of Marketing Research
, vol.40
, Issue.1
, pp. 54-64
-
-
Keller, P.A.1
Lipkus, I.M.2
Rimer, B.K.3
-
20
-
-
0002642494
-
"Man to man: A content analysis of sole-male images in male-audience magazines"
-
Kolbe, R.H. and Albanese, P.J. (1996), "Man to man: A content analysis of sole-male images in male-audience magazines", Journal of Advertising, Vol. 14 No. 4, pp. 1-20.
-
(1996)
Journal of Advertising
, vol.14
, Issue.4
, pp. 1-20
-
-
Kolbe, R.H.1
Albanese, P.J.2
-
21
-
-
0000881830
-
"Content-analysis research: An examination of applications with directives for improving research reliability and objectivity"
-
Kolbe, R.H. and Burnett, M.S. (1991), "Content-analysis research: an examination of applications with directives for improving research reliability and objectivity", Journal of Consumer Research, Vol. 18 No. 2, pp. 243-50.
-
(1991)
Journal of Consumer Research
, vol.18
, Issue.2
, pp. 243-250
-
-
Kolbe, R.H.1
Burnett, M.S.2
-
22
-
-
0242650244
-
"Attribute framing and goal framing effects in health decisions"
-
Krishnamurthy, P., Carter, P. and Blair, E. (2001), "Attribute framing and goal framing effects in health decisions", Organisational Behavior and Human Decision Processes, Vol. 85 No. 2, pp. 382-99.
-
(2001)
Organisational Behavior and Human Decision Processes
, vol.85
, Issue.2
, pp. 382-399
-
-
Krishnamurthy, P.1
Carter, P.2
Blair, E.3
-
23
-
-
0036868492
-
"Framing decisions: Hypothetical and real"
-
Kühberger, A., Schulte-Mecklenbeck, M. and Perner, J. (2002), "Framing decisions: Hypothetical and real", Organisational Behavior and Human Decision Processes, Vol. 89 No. 2, pp. 1162-75.
-
(2002)
Organisational Behavior and Human Decision Processes
, vol.89
, Issue.2
, pp. 1162-1175
-
-
Kühberger, A.1
Schulte-Mecklenbeck, M.2
Perner, J.3
-
24
-
-
84869471053
-
"The relationship between experimental manipulations and tests of theory in an advertising message involvement context"
-
Laczniak, R.N. and Muehling, D.D. (1993), "The relationship between experimental manipulations and tests of theory in an advertising message involvement context", Journal of Advertising, Vol. 22 No. 3, pp. 59-74.
-
(1993)
Journal of Advertising
, vol.22
, Issue.3
, pp. 59-74
-
-
Laczniak, R.N.1
Muehling, D.D.2
-
25
-
-
0038302618
-
"Advertising message involvement: The role of enduring and situational factors"
-
Laczniak, R.N., Kempf, D.A.S. and Muehling, D.D. (1999), "Advertising message involvement: The role of enduring and situational factors", Journal of Current Issues & Research in Advertising, Vol. 21 No. 1, pp. 51-61.
-
(1999)
Journal of Current Issues & Research in Advertising
, vol.21
, Issue.1
, pp. 51-61
-
-
Laczniak, R.N.1
Kempf, D.A.S.2
Muehling, D.D.3
-
26
-
-
84952720809
-
"The use of figures of speech in print ad headlines"
-
Leigh, J.H. (1994), "The use of figures of speech in print ad headlines", Journal of Advertising, Vol. 23 No. 2, pp. 7-33.
-
(1994)
Journal of Advertising
, vol.23
, Issue.2
, pp. 7-33
-
-
Leigh, J.H.1
-
27
-
-
84993093603
-
"How positive and negative frames influence the decisions of persons in the United States and Australia"
-
Levin, I.P., Gaeth, G.J., Evangelista, F. and Schreiber, J. (2001), "How positive and negative frames influence the decisions of persons in the United States and Australia", Asia Pacific Journal of Marketing Logistics, Vol. 13 No. 2, pp. 64-71.
-
(2001)
Asia Pacific Journal of Marketing Logistics
, vol.13
, Issue.2
, pp. 64-71
-
-
Levin, I.P.1
Gaeth, G.J.2
Evangelista, F.3
Schreiber, J.4
-
28
-
-
0000013312
-
"All frames are not created equal: A typology and critical analysis of framing effects"
-
Levin, I.P., Schneider, S.L. and Gaeth, G.J. (1998), "All frames are not created equal: A typology and critical analysis of framing effects", Organisational Behavior and Human Decision Processes, Vol. 76 No. 2, pp. 149-88.
-
(1998)
Organisational Behavior and Human Decision Processes
, vol.76
, Issue.2
, pp. 149-188
-
-
Levin, I.P.1
Schneider, S.L.2
Gaeth, G.J.3
-
29
-
-
0036261811
-
"A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects"
-
Levin, I.P., Schneider, S.L., Gaeth, G.J. and Lauriola, M. (2002), "A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects", Organisational Behavior and Human Decision Processes, Vol. 88 No. 1, pp. 411-29.
-
(2002)
Organisational Behavior and Human Decision Processes
, vol.88
, Issue.1
, pp. 411-429
-
-
Levin, I.P.1
Schneider, S.L.2
Gaeth, G.J.3
Lauriola, M.4
-
30
-
-
0000609656
-
"The influence of message framing and issue involvement"
-
Maheswaran, D. and Meyers-Levy, J. (1990), "The influence of message framing and issue involvement", Journal of Marketing Research, Vol. 27 No. 3, pp. 361-7.
-
(1990)
Journal of Marketing Research
, vol.27
, Issue.3
, pp. 361-367
-
-
Maheswaran, D.1
Meyers-Levy, J.2
-
31
-
-
0009883545
-
"Gain-loss framing and choice: Separating outcome formulations from descriptor formulations"
-
Mandel, D.R. (2001), "Gain-loss framing and choice: Separating outcome formulations from descriptor formulations", Organisational Behavior and Human Decision Processes, Vol. 85 No. 1, pp. 56-76.
-
(2001)
Organisational Behavior and Human Decision Processes
, vol.85
, Issue.1
, pp. 56-76
-
-
Mandel, D.R.1
-
32
-
-
0024638466
-
"Framing of information: Its influence upon decisions of doctors and patients"
-
Marteau, T.M. (1989), "Framing of information: Its influence upon decisions of doctors and patients", British Journal of Social Psychology, Vol. 28 No. 1, pp. 89-94.
-
(1989)
British Journal of Social Psychology
, vol.28
, Issue.1
, pp. 89-94
-
-
Marteau, T.M.1
-
33
-
-
0037286934
-
"The influence of gender on mood effects in advertising"
-
Martin, B.A.S. (2003), "The influence of gender on mood effects in advertising", Psychology & Marketing, Vol. 20 No. 3, pp. 249-73.
-
(2003)
Psychology & Marketing
, vol.20
, Issue.3
, pp. 249-273
-
-
Martin, B.A.S.1
-
34
-
-
1042287410
-
"The interaction of message framing and felt involvement in the context of cell phone commercials"
-
Martin, B.A.S. and Marshall, R. (1999), "The interaction of message framing and felt involvement in the context of cell phone commercials", European Journal of Marketing, Vol. 33 Nos 1/2, pp. 206-18.
-
(1999)
European Journal of Marketing
, vol.33
, Issue.1-2
, pp. 206-218
-
-
Martin, B.A.S.1
Marshall, R.2
-
35
-
-
0036851378
-
"The role of issue valence and issue capability in determining effort investment"
-
Mittal, V., Ross, W.T. and Tsiros, M. (2002), "The role of issue valence and issue capability in determining effort investment", Journal of Marketing Research, Vol. 39 No. 4, pp. 455-68.
-
(2002)
Journal of Marketing Research
, vol.39
, Issue.4
, pp. 455-468
-
-
Mittal, V.1
Ross, W.T.2
Tsiros, M.3
-
36
-
-
0037927594
-
"Defining, operationalizing, and using involvement in advertising research: A review"
-
Muehling, D.D., Laczniak, R.N. and Andrews, J.G. (1993), "Defining, operationalizing, and using involvement in advertising research: A review", Journal of Current Issues and Research in Advertising, Vol. 15 No. 1, pp. 21-57.
-
(1993)
Journal of Current Issues and Research in Advertising
, vol.15
, Issue.1
, pp. 21-57
-
-
Muehling, D.D.1
Laczniak, R.N.2
Andrews, J.G.3
-
37
-
-
0001220166
-
"Reliability of nominal data based on qualitative judgments"
-
Perreault, W.D. and Leigh, L.E. (1989), "Reliability of nominal data based on qualitative judgments", Journal of Marketing Research, Vol. 26 No. 2, pp. 135-48.
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.2
, pp. 135-148
-
-
Perreault, W.D.1
Leigh, L.E.2
-
38
-
-
0001148289
-
"Organisational climate and decision framing: An integrated approach to analyzing industrial buying decisions"
-
Qualls, W.J. and Puto, C.P. (1989), "Organisational climate and decision framing: An integrated approach to analyzing industrial buying decisions", Journal of Marketing Research, Vol. 26 No. 2, pp. 179-92.
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.2
, pp. 179-192
-
-
Qualls, W.J.1
Puto, C.P.2
-
39
-
-
21344476404
-
"Reliability measures for qualitative data: Theory and implications"
-
Rust, R.T. and Cooil, B. (1994), "Reliability measures for qualitative data: Theory and implications", Journal of Marketing Research, Vol. 31 No. 1, pp. 1-14.
-
(1994)
Journal of Marketing Research
, vol.31
, Issue.1
, pp. 1-14
-
-
Rust, R.T.1
Cooil, B.2
-
40
-
-
0031527974
-
"Factors affecting the impact of negatively and positively framed ad messages"
-
Shiv, B., Edell, J.A. and Payne, J.W. (1997), "Factors affecting the impact of negatively and positively framed ad messages", Journal of Consumer Research, Vol. 24 No. 3, pp. 285-94.
-
(1997)
Journal of Consumer Research
, vol.24
, Issue.3
, pp. 285-294
-
-
Shiv, B.1
Edell, J.A.2
Payne, J.W.3
-
41
-
-
4043172027
-
"Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages"
-
Shiv, B., Edell, J.A. and Payne, J.W. (2004), "Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages", Journal of Consumer Research, Vol. 31 No. 1, pp. 199-208.
-
(2004)
Journal of Consumer Research
, vol.31
, Issue.1
, pp. 199-208
-
-
Shiv, B.1
Edell, J.A.2
Payne, J.W.3
-
42
-
-
0009027857
-
"Framing in advertising and the moderating impact of consumer education"
-
Smith, G.E. (1996), "Framing in advertising and the moderating impact of consumer education", Journal of Advertising Research, Vol. 36 No. 5, pp. 49-64.
-
(1996)
Journal of Advertising Research
, vol.36
, Issue.5
, pp. 49-64
-
-
Smith, G.E.1
-
43
-
-
0040630972
-
"Magazine advertising: An analysis of its information content. Do ads inform or persuade?"
-
Stern, B.L., Krugman, D.M. and Resnik, A. (1981), "Magazine advertising: An analysis of its information content. Do ads inform or persuade?", Journal of Advertising Research, Vol. 21 No. 2, pp. 39-44.
-
(1981)
Journal of Advertising Research
, vol.21
, Issue.2
, pp. 39-44
-
-
Stern, B.L.1
Krugman, D.M.2
Resnik, A.3
-
44
-
-
0002150281
-
"Asian-Americans: Television advertising and the 'model minority' stereotype"
-
Taylor, C.R. and Stern, B.B. (1997), "Asian-Americans: Television advertising and the 'model minority' stereotype", Journal of Advertising, Vol. 26 No. 2, pp. 47-61.
-
(1997)
Journal of Advertising
, vol.26
, Issue.2
, pp. 47-61
-
-
Taylor, C.R.1
Stern, B.B.2
-
45
-
-
84903526983
-
"Contextual priming effects in print advertisements: The moderating role of prior knowledge"
-
Yi, Y. (1993), "Contextual priming effects in print advertisements: the moderating role of prior knowledge", Journal of Advertising, Vol. 22 No. 1, pp. 1-10.
-
(1993)
Journal of Advertising
, vol.22
, Issue.1
, pp. 1-10
-
-
Yi, Y.1
-
46
-
-
0039016078
-
"Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages"
-
Zhang, Y. and Buda, R. (1999), "Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages", Journal of Advertising, Vol. 28 No. 2, pp. 1-15.
-
(1999)
Journal of Advertising
, vol.28
, Issue.2
, pp. 1-15
-
-
Zhang, Y.1
Buda, R.2
|