Consumer adoption of mobile internet services: An exploratory study

Journal of Promotion Management

Volumn 15, Issue 3, 2009, Pages 418-454

  Jiang, Pingjun ^a  

^a LA SALLE UNIVERSITY   (United States)

Author keywords

Adoption; E commerce; Innovation diffusion theory (IDT); Internet; Mobile technology; Technology acceptance model (TAM); Theory of innovation adoption (TIA); Theory of reasoned action (TRA); Willingness to pay

Indexed keywords

EID: 70849083737     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490903196213     Document Type: Article

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