The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan

International Journal of Information Management

Volumn 33, Issue 2, 2013, Pages 271-281

  Chuang, Shu Hui ^a   Lin, Hong Nan ^b  

^a ASIA UNIVERSITY   (Taiwan)

^b TOKO UNIVERSITY   (Taiwan)

Author keywords

CRM systems; Customer information quality; Customer orientation; Infrastructure capability

Indexed keywords

HUMAN RESOURCE MANAGEMENT; INFORMATION ANALYSIS; INFORMATION MANAGEMENT; PUBLIC RELATIONS;

CRM SYSTEMS; CUSTOMER INFORMATION; CUSTOMER ORIENTATION; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS; CUSTOMER RELATIONSHIPS; FINANCIAL SERVICE FIRMS; INFRASTRUCTURE CAPABILITY; STRATEGIC POSITIONING;

SALES;

EID: 84872261600     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2012.12.003     Document Type: Article

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