Why CRM efforts fail? A study of the impact of data quality and data integration

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2005, Pages 216-

  Missi, Farouk ^a   Alshawi, Sarmad ^a   Fitzgerald, Guy ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; DATA PROCESSING; DATABASE SYSTEMS; SURVEYS; SYSTEMS ENGINEERING; SYSTEMS SCIENCE;

CRM APPLICATIONS; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); DATA INTEGRATION; DATA QUALITY;

INDUSTRIAL RELATIONS;

EID: 27544492874     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)