Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors

International Journal of Information Management

Volumn 31, Issue 5, 2011, Pages 437-444

  Garrido Moreno, Aurora ^a   Padilla Meléndez, Antonio ^a  

^a UNIVERSITY OF MÁLAGA   (Spain)

Author keywords

Customer relationship management (CRM); Knowledge management; Success model; Technological organizational customer orientation factors

Indexed keywords

PUBLIC RELATIONS; SALES;

COMPETITIVE ENVIRONMENT; CONCEPTUAL FRAMEWORKS; CUSTOMER RELATIONSHIP MANAGEMENT; KNOWLEDGE MANAGEMENT CAPABILITIES; ORGANIZATIONAL FACTORS; ORIENTATION FACTORS; STRUCTURAL EQUATION MODELING; SUCCESS MODELS;

KNOWLEDGE MANAGEMENT;

EID: 80051473291     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2011.01.002     Document Type: Article

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