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Volumn 20, Issue 2, 2012, Pages 295-307

The determinant of consumer adoption of product innovation: a multi-component measure and its antecedents

Author keywords

consumer adoption; consumer attitude; product innovation; purchase intention; Reasoned Action Theory

Indexed keywords


EID: 84871386204     PISSN: 19761597     EISSN: 21586721     Source Type: Journal    
DOI: 10.1080/19761597.2012.754209     Document Type: Article
Times cited : (5)

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