The determinant of consumer adoption of product innovation: a multi-component measure and its antecedents

Asian Journal of Technology Innovation

Volumn 20, Issue 2, 2012, Pages 295-307

  Lee, Bruce C Y ^a  

^a FU JEN CATHOLIC UNIVERSITY   (Taiwan)

Author keywords

consumer adoption; consumer attitude; product innovation; purchase intention; Reasoned Action Theory

Indexed keywords

EID: 84871386204     PISSN: 19761597     EISSN: 21586721     Source Type: Journal    
DOI: 10.1080/19761597.2012.754209     Document Type: Article

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