Mobile advertising avoidance: Exploring the role of ubiquity

Electronic Markets

Volumn 22, Issue 3, 2012, Pages 169-183

  Okazaki, Shintaro ^a   Molina, Francisco José ^b   Hirose, Morikazu ^c  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b UNIVERSITY OF MURCIA   (Spain)

^c Tokyo Fuji University   (Japan)

Author keywords

Advertising; Information privacy concerns; Mobile commerce; Risk; Trust; Ubiquity

Indexed keywords

EID: 84871267177     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-012-0087-1     Document Type: Article

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