Consumer privacy issues in mobile commerce: A comparative study of British, French and Romanian consumers

Journal of Consumer Marketing

Volumn 26, Issue 7, 2009, Pages 496-507

  Gurǎu, Cǎlin ^a   Ranchhod, Ashok ^b  

^a MONTPELLIER BUSINESS SCHOOL   (France)

^b SOUTHAMPTON SOLENT UNIVERSITY   (United Kingdom)

Author keywords

Consumers; Europe; Mobile communication systems; Privacy

Indexed keywords

EID: 71849102163     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760911001556     Document Type: Article

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