Using stock prices to predict market events: Evidence on sales takeoff and long-term firm survival

Marketing Science

Volumn 27, Issue 4, 2008, Pages 717-729

  Markovitch, Dmitri G ^a   Golder, Peter N ^b  

^a HEC PARIS   (France)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Event study; Forecasting; New product research; Product life cycle; Product management; Sales takeoff; Stock market forecast

Indexed keywords

EID: 60849127281     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0325     Document Type: Article

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