SCOPUS 정보 검색 플랫폼

Volumn 51, Issue 4, 2003, Pages 509-517+673

Broadcast scheduling for mobile advertising

a LONDON BUSINESS SCHOOL (United Kingdom)

Author keywords

Integer programming, applications: IP solver interfaced with Microsoft Excel; Marketing, advertising and media: mobile marketing; Production scheduling, applications: advertisement broadcast scheduling

Indexed keywords

BROADCASTING; COSTS; CUSTOMER SATISFACTION; DATABASE SYSTEMS; INFORMATION TECHNOLOGY; INTEGER PROGRAMMING; LEARNING SYSTEMS; MARKETING; MATHEMATICAL MODELS; OPERATIONS RESEARCH; PROBLEM SOLVING; SCHEDULING; TELECOMMUNICATION LINKS;

ADVERTISEMENT BROADCAST SCHEDULING; ADVERTISING AND MEDIA; MICROSOFT EXCEL; MOBILE MARKETING; SHORT MESSAGE SERVICE (SMS);

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 4344655421 PISSN: 0030364X EISSN: None Source Type: Journal
DOI: 10.1287/opre.51.4.509.16104 Document Type: Article

Times cited : (61)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.