Product adoption in online social network;L'adoption de produit dans les réseaux sociaux en ligne

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

Volumn , Issue , 2008, Pages

  Xu, Yunjie Calvin ^a   Zhang, Cheng ^b   Xue, Ling ^c   lan Yeo, Lay ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b FUDAN UNIVERSITY   (China)

^c UNIVERSITY OF SCRANTON   (United States)

Author keywords

Frequency rating; Online social network; Product adoption; Product diffusion; Viral marketing

Indexed keywords

FREQUENCY-RATING; ONLINE SOCIAL NETWORKS; PRODUCT ADOPTION; PRODUCT DIFFUSION; VIRAL MARKETING;

INFORMATION SYSTEMS; ONLINE SYSTEMS;

SOCIAL NETWORKING (ONLINE);

EID: 84870957303     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (48)

1. Anderson, E. W. "Customer satisfaction and word of mouth. " Journal of Service Research 1(1), 1998, pp. 5-17.
2. Arndt, J. "Role of product-related conversations in the diffusion of a new product. " Journal of Marketing Research, 4(3), 1967, pp. 291-295.
3. Bailey, N. T. J. The Mathematical theory of infectious diseases and its applications. (2nd ed.). London: Griffin. 1975.
4. Bass, F. M. "A new product growth model for consumer durables. " Management Science, 15(5), 1969, pp. 215-227.
5. Bass F. M., Jain D., & Krishnan T. V. "Modelling the marketing-mix influence in new-product diffusion. In Mahajan V., Muller E. & Wind Y. (Eds), New-Product Diffusion Models (pp. 99-122). Boston: Kluwer Academic. 2000.
6. Brooks, R. C. "Word-of-mouth' advertising in selling new products. " Journal of Marketing, 22(2), 1957, pp. 154-161.
7. Brown, J. J., & Reingen, P. H. "Social ties and word-of-mouth referral behavior. " The Journal of Consumer Research, 14(3), 1987, pp. 350-362.
8. Burt, R. S. "Social contagion and innovation: Cohesion versus structural equivalence. " The American Journal of Sociology, 92(6), 1987, pp. 1287-1335.
9. Buttle, F. A. "Word of mouth: understanding and managing referral marketing. " Journal of Strategic Marketing, 6(3), 1998, pp. 241-254.
10. Chevalier, J. A., & Mayzlin, D. "The effect of word of mouth on sales: Online book reviews. " Journal of Marketing Research, 43(3), 2006, pp. 345-354.
11. Coleman, J. S. "Social capital in the creation of human capital. " The American Journal of Sociology, 94, 1988, pp. 95-120.
12. Coulter, R. A., Feick, L. F., & Price, L. L. "Changing faces: Cosmetics opinion leadership among women in the new Hungary. " European Journal of Marketing, 36(11/12), 2002, pp. 1287-1308.
13. Garton, L., Haythornthwaite, C., & Wellman, B. "Studying online social networks. " Journal of Computer-Mediated Communication, 3(1), 1997, Online document: http://jcmc.indiana.edu/vol3/issue1/garton.html.
14. Godes, D., & Mayzlin, D. "Using online conversations to study word-of-mouth communication. " Marketing Science, 23(4), 2004, pp.545-560.
15. Granovetter, M. "Threshold models of collective behavior. " The American Journal of Sociology, 83(6), 1978, pp. 1420-1443.
16. Hampton, K.N., & Wellman, B. "Examining community in the digital neighborhood: Early results from Canada wired suburb. " In Ishida, T., & Isbister, K. (Eds.), Digital cities: Technologies, experiences, and future perspectives (pp. 194-208). Heidelberg, Germany: Springer-Verlag, 2000.
17. Hill, S., Provost, F., & Volinsky, C. "Network-based marketing: Identifying likely adopters via consumer networks. " Statistical Science, 21(2), 2006, pp. 256-276.
18. Hiltz, S., & Turoff, M. The network nation: Human communication via computer. Cambridge, MA: MIT Press. 1978.
19. Kaikati, A. M., & Kaikati, J. G. "Stealth marketing: How to reach consumers surreptitiously, " California Management Review, 46(4), 2004, pp. 6-22.
20. Katona, Z., Zubcsek, P. P., & Sarvary, M. "Joining the network personal influences as determinants of diffusion. " Working paper, 2007
21. Kumar, N., & Benbasat, I. "Research Note: The influence of recommendations and consumer reviews on evaluations of websites, " Information Systems Research (17:4), 2006, pp. 425-439.
22. Keller, E., & Berry, J. The influentials: One American in ten tells the other nine how to vote, where to eat, and what to buy. New York: Free Press. 2003.
23. Kohler, H. P., Behrman, J. R., & Watkins, S.C. "The density of social networks and fertility decisions: Evidence from South Nyanza district, Kenya. " Demography, 38(1), 2001, pp. 43-58.
24. Leskovec, J., Adamic, L. A., & Huberman, B. A. "The dynamics of viral marketing. " ACM Transactions on the Web, 1(1), 2007, pp. 1-39.
25. Liu, Y. "Word of mouth for movies: Its dynamics and impact on box office revenues. " Journal of Marketing, 70, 2006, pp. 74-89.
26. Mahajan V., Muller, E., & Kerin, R. A. "Introduction strategy for new products with positive and negative word-ofmouth. " Management Science, 30(12), 1984, pp. 1389-1404.
27. Marsden, P. V. "Network data and measurement. " Annual Review of Sociology, 16, 1990, pp. 435-463.
28. Mizerski, R. W. "An attribution explanation of the disproportionate influence of unfavorable information. " The Journal of Consumer Research, 9(3), 1982, pp. 301-310.
29. Mohammed, S. "Personal communication networks and the effects of an entertainment-education radio soap opera in Tanzania. " Journal of Health Communication, 6(2), 2001, pp. 137-154.
30. Myers, J. H., & Robertson, T. S. "Dimensions of opinion leadership. " Journal of Marketing Research, 9(1), 1972, pp. 41-46.
31. Neelamegham, R., & Chintagunta P. "A Bayesian model to forecast new product performance in domestic and international markets. " Marketing Science, 18(2), 1999, pp. 115-136.
32. O'Murchu, I., Breslin, J. G., & Decker, S. "Online social and business networking communities. " In Proceedings of ECAI Workshop on Application of Semantic Web Technologies to Web Communities. Valencia, Spain, 2004.
33. Price, L.L., & Feick, L.F. "The role of interpersonal sources in external search: An informational perspective. " Advances in Consumer Research, 11, 1984, pp. 250-253.
34. Rogers, E. M. Diffusion of innovations. (5th ed.). New York: Free Press. 2003.
35. Rogers, E. M., & Cartano, D. G. "Methods of measuring opinion leadership. " The Public Opinion Quarterly, 26(3), 1962, pp. 435-441.
36. Rogers, E. M., & Kincaid, L. Communication Networks: Toward a New Paradigm for Research. New York: Free Press. 1981.
37. Silverman, G. The secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word of mouth. New York: Amacom. 2001.
38. Subramani, M.R., & Rajagopalan, B. "Knowledge-sharing and influence in online social networks via viral marketing. " Communications of ACM, 46(12), 2003, pp. 300-307.
39. Summers, J. O. "The identity of women's clothing fashion opinion leaders. " Journal of Marketing Research, 7(2), 1970, pp. 178-185.
40. Tarter, L. (Ed.). Social navigation gains significant interest and popularity among consumers. 2007. Retrieved on March 4, 2008, from http://www.powerreviews.com/social-shopping/news/press_breed_11122007.html.
41. Trusov, M., Bucklin, R. E., & Pauwels, K. "Estimating the dynamic effects of online word-of-mouth on member growth of Internet social networks. " Working Paper, 2006.
42. Valente, T. W. Network models of the diffusion of innovations. Cresskill, NJ: Hampton Press. 1995.
43. Valente, T. W. "Social network thresholds in the diffusion of innovations. " Social Networks, 18, 1996, pp. 69-89.
44. Valente, T. W., Watkins, S. C., Jato, M. N., Van der Straten, A., & Tsitsol, L. P. "Social network associations with contraceptive use among Cameroonian women in voluntary associations. " Social Science and Medicine, 45(5), 1997, pp. 677-687.
45. Van den Bulte, C., & Lilien G. L. "Bias and systematic change in the parameter estimates of macro-level diffusion models. " Marketing Science, 16(4), 1997, pp. 338-353.
46. Wasserman, S. and Faust, K. Social network analysis: Methods and applications. New York: Cambridge University Press. 1994.
47. Weimann G., Tustin D. H., Vuuren D., & Joubert J. P. R. "Looking for opinion leaders: Traditional vs. modern measures in traditional societies. " International Journal of Public Opinion Research, 19(2), 2007, pp. 173-190.
48. Williamson, D. A. Social network marketing: Ad spending and usage. 2007. Retrieved on March 5, 2008, from http://www.emarketer.com/Report.aspx?code=emarketer_2000478&src=report_summary_reportsell.