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Volumn 30, Issue 1, 2013, Pages 76-89

Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

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EID: 84870668561     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20590     Document Type: Article
Times cited : (221)

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