Developing and applying a place brand identity model: The case of Slovenia

Journal of Business Research

Volumn 66, Issue 1, 2013, Pages 45-52

  Konecnik Ruzzier, Maja ^a   de Chernatony, Leslie ^b,c  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Brand; Country; I feel Slovenia; Identity; Place; Stakeholders

Indexed keywords

EID: 84870543773     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.05.023     Document Type: Article

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