A two-dimensional approach to branding integrating identity and equity

Bridging Tourism Theory and Practice

Volumn 1, Issue , 2009, Pages 65-73

  Ruzzier, Maja Konecnik ^a   Ruzzier, Mitja ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b University of Primorska   (El Salvador)

Author keywords

Branding; Equity; Identity; Image

Indexed keywords

EID: 84888322575     PISSN: 20421443     EISSN: 20421451     Source Type: Book Series    
DOI: 10.1108/S2042-1443(2009)0000001007     Document Type: Article

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