Consultation builds stronger brands

Bridging Tourism Theory and Practice

Volumn 1, Issue , 2009, Pages 191-205

  Baker, Bill ^a  

^a Total Destination Management ^*  (United States)

Author keywords

Brand adoption and planning; Branding; City brands; Consultation; Stakeholders

Indexed keywords

EID: 84888377077     PISSN: 20421443     EISSN: 20421451     Source Type: Book Series    
DOI: 10.1108/S2042-1443(2009)0000001016     Document Type: Article

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