The customer's perspective on the tourism destination brand: A structural equation modeling study

Transformations in Business and Economics

Volumn 7, Issue 1, 2008, Pages 169-184

  Konecnik, Maja ^a   Ruzzier, Mitja ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b UNIVERSITY OF PRIMORSKA   (Slovenia)

Author keywords

Brand; Customer based brand equity; Slovenia; Structural equation modelling; Tourism destination

Indexed keywords

EID: 42149115765     PISSN: 16484460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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