Persuasive techniques used in television advertisements to market foods to UK children

Appetite

Volumn 58, Issue 2, 2012, Pages 658-664

  Boyland, Emma J ^a   Harrold, Joanne A ^a   Kirkham, Tim C ^a   Halford, Jason C G ^a  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

Children; Food adverts; Marketing; Obesity; Persuasive techniques

Indexed keywords

ADVERTIZING; ARTICLE; FOOD; FOOD MARKETING; HUMAN; INTERNET; MARKETING; TELECOMMUNICATION; TELEVISION; TELEVISION VIEWING; UNITED KINGDOM;

ADOLESCENT; ADVERTISING AS TOPIC; CHILD; CHILD, PRESCHOOL; FAMOUS PERSONS; FOOD; GREAT BRITAIN; HUMANS; MARKETING; PERSUASIVE COMMUNICATION; TELEVISION; TIME FACTORS;

EID: 84856353122     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2011.11.017     Document Type: Article

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