메뉴 건너뛰기




Volumn 34, Issue 1, 2008, Pages 32-40

Critical analysis of blogging in public relations

Author keywords

Blog; Blogging; Critical; News technology; Public relations; RSS

Indexed keywords


EID: 39149093371     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2007.12.001     Document Type: Article
Times cited : (133)

References (43)
  • 1
    • 39149143111 scopus 로고    scopus 로고
    • Turning blogs into useful communication tools
    • Albrycht E. Turning blogs into useful communication tools. Tactics (2004).
    • (2004) Tactics
    • Albrycht, E.1
  • 2
    • 39149142284 scopus 로고    scopus 로고
    • Aristotle. (1991). In, G. A. Kennedy (Trans.), Aristotle on rhetoric: A theory of civic discourse. New York: Oxford University Press.
    • Aristotle. (1991). In, G. A. Kennedy (Trans.), Aristotle on rhetoric: A theory of civic discourse. New York: Oxford University Press.
  • 4
    • 39149129155 scopus 로고    scopus 로고
    • Bahney, A. (2006, May 25). Interns? No bloggers need apply. New York Times, (Late Edition-Final, Section G, Page 1, Column 1 .
    • Bahney, A. (2006, May 25). Interns? No bloggers need apply. New York Times, (Late Edition-Final, Section G, Page 1, Column 1 .
  • 6
    • 39149112018 scopus 로고    scopus 로고
    • Barbaro, M. (2006, March 7). Wal-Mart enlists bloggers in its public relations campaign. New York Times, Business/Financial Desk, Late Edition-Final, Section C, p. 1, Col. 2. .
    • Barbaro, M. (2006, March 7). Wal-Mart enlists bloggers in its public relations campaign. New York Times, Business/Financial Desk, Late Edition-Final, Section C, p. 1, Col. 2. .
  • 7
    • 39149123594 scopus 로고
    • "The decision is yours" campaign: Planned Parenthood's characteristic argument of moral virtue
    • Toth E.L., and Heath R.L. (Eds), Lawrence Erlbaum Associates, Hillsdale NJ
    • Bostdorff D.M. "The decision is yours" campaign: Planned Parenthood's characteristic argument of moral virtue. In: Toth E.L., and Heath R.L. (Eds). Rhetorical and critical approaches to public relations (1992), Lawrence Erlbaum Associates, Hillsdale NJ 301-313
    • (1992) Rhetorical and critical approaches to public relations , pp. 301-313
    • Bostdorff, D.M.1
  • 10
    • 0003604573 scopus 로고
    • University of California Press, Berkeley, CA
    • Burke K. A rhetoric of motives (1969), University of California Press, Berkeley, CA
    • (1969) A rhetoric of motives
    • Burke, K.1
  • 11
    • 85135732118 scopus 로고
    • The rhetorical situation
    • Thayer L. (Ed), Gordon and Breach, London
    • Burke K. The rhetorical situation. In: Thayer L. (Ed). Communication: Ethical and moral issues (1973), Gordon and Breach, London 263-275
    • (1973) Communication: Ethical and moral issues , pp. 263-275
    • Burke, K.1
  • 14
    • 3042944483 scopus 로고
    • Managing issues and influencing public policy
    • Crable R.E., and Vibbert S.L. Managing issues and influencing public policy. Public Relations Review XI 2 (1985) 3-16
    • (1985) Public Relations Review , vol.XI , Issue.2 , pp. 3-16
    • Crable, R.E.1    Vibbert, S.L.2
  • 15
    • 33645728693 scopus 로고    scopus 로고
    • Blogs: The new information revolution?
    • Dearstyne B.W. Blogs: The new information revolution?. Information Management Journal 39 5 (2005) 38-44
    • (2005) Information Management Journal , vol.39 , Issue.5 , pp. 38-44
    • Dearstyne, B.W.1
  • 16
    • 39149117126 scopus 로고    scopus 로고
    • Edelman & Intelliseek (2005). Trust "MEdia": How real people are finally being heard: The 1.0 guide to the blogosphere for marketers & company stakeholders. Available at: .
    • Edelman & Intelliseek (2005). Trust "MEdia": How real people are finally being heard: The 1.0 guide to the blogosphere for marketers & company stakeholders. Available at: .
  • 17
    • 39149120919 scopus 로고    scopus 로고
    • Edelman & Nielsen BuzzMetrics (2005). White Papers: Talking from the Inside Out: The Rise of Employee bloggers. Available at: .
    • Edelman & Nielsen BuzzMetrics (2005). White Papers: Talking from the Inside Out: The Rise of Employee bloggers. Available at: .
  • 18
    • 0001316319 scopus 로고    scopus 로고
    • Corporate World Wide Web pages: Serving the news media and other publics
    • Esrock S.L., and Leichty G.B. Corporate World Wide Web pages: Serving the news media and other publics. Journalism and Mass Communication Quarterly 76 3 (1999) 456-467
    • (1999) Journalism and Mass Communication Quarterly , vol.76 , Issue.3 , pp. 456-467
    • Esrock, S.L.1    Leichty, G.B.2
  • 19
    • 32644442155 scopus 로고    scopus 로고
    • Editor's Journal: To blog, or not to Blow?
    • Finneran K. Editor's Journal: To blog, or not to Blow?. Issues in Science and Technology 22 2 winter (2006) 23-24
    • (2006) Issues in Science and Technology , vol.22 , Issue.2 winter , pp. 23-24
    • Finneran, K.1
  • 20
    • 33748656109 scopus 로고    scopus 로고
    • The gendered blogosphere: Examining inequality using network and feminist theory
    • Harp D., and Tremayne M. The gendered blogosphere: Examining inequality using network and feminist theory. Journalism and Mass Communication Quarterly 83 2 (2006) 247-264
    • (2006) Journalism and Mass Communication Quarterly , vol.83 , Issue.2 , pp. 247-264
    • Harp, D.1    Tremayne, M.2
  • 22
    • 10944237726 scopus 로고    scopus 로고
    • Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users
    • Johnson T.J., and Kaye B.K. Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism and Mass Communication Quarterly 81 3 (2004) 622-642
    • (2004) Journalism and Mass Communication Quarterly , vol.81 , Issue.3 , pp. 622-642
    • Johnson, T.J.1    Kaye, B.K.2
  • 24
    • 0008696080 scopus 로고    scopus 로고
    • Managerial rhetoric and the metaphor of the World Wide Web
    • Kent M.L. Managerial rhetoric and the metaphor of the World Wide Web. Critical Studies in Media Communication 18 3 (2001) 359-375
    • (2001) Critical Studies in Media Communication , vol.18 , Issue.3 , pp. 359-375
    • Kent, M.L.1
  • 25
    • 39149116107 scopus 로고    scopus 로고
    • Conducing Better Research: Google Scholar and the Future of Search Technology
    • Kent M.L. Conducing Better Research: Google Scholar and the Future of Search Technology. Public Relations Quarterly 50 4 (2005) 35-40
    • (2005) Public Relations Quarterly , vol.50 , Issue.4 , pp. 35-40
    • Kent, M.L.1
  • 26
    • 39149110679 scopus 로고    scopus 로고
    • A critique of Internet polls as symbolic representation and pseudo-events
    • Kent M.L., Harrison T.R., and Taylor M. A critique of Internet polls as symbolic representation and pseudo-events. Communication Studies 57 3 (2006) 299-315
    • (2006) Communication Studies , vol.57 , Issue.3 , pp. 299-315
    • Kent, M.L.1    Harrison, T.R.2    Taylor, M.3
  • 28
    • 39149084782 scopus 로고    scopus 로고
    • Lenhart, A. (2006). Bloggers: A portrait of the Internet's new storytellers. Pew Internet and American Life Project .
    • Lenhart, A. (2006). Bloggers: A portrait of the Internet's new storytellers. Pew Internet and American Life Project .
  • 30
    • 33646426745 scopus 로고    scopus 로고
    • Attack of the blogs
    • Lyons D. Attack of the blogs. Forbes Magazine 176 10 (2005) 128
    • (2005) Forbes Magazine , vol.176 , Issue.10 , pp. 128
    • Lyons, D.1
  • 31
    • 84985154818 scopus 로고
    • Structuring the "unseen environment"
    • McCombs M.E., and Shaw D.L. Structuring the "unseen environment". Journal of Communication 26 2 (1976) 18-22
    • (1976) Journal of Communication , vol.26 , Issue.2 , pp. 18-22
    • McCombs, M.E.1    Shaw, D.L.2
  • 33
    • 39149137607 scopus 로고    scopus 로고
    • May, R. (2003). Blog on. PRSA Today 54(1), 1, 4. .
    • May, R. (2003). Blog on. PRSA Today 54(1), 1, 4. .
  • 35
    • 39149142622 scopus 로고    scopus 로고
    • Neilson BuzzMetrics (2006 October 22). Consumer Generated Media Overview: CGM Overview. .
    • Neilson BuzzMetrics (2006 October 22). Consumer Generated Media Overview: CGM Overview. .
  • 36
    • 33847052757 scopus 로고    scopus 로고
    • Blog power: Examining the effects of practitioner blog use on power in public relations
    • Porter L.V., Trammell K.D.S., Chung D., and Kim E. Blog power: Examining the effects of practitioner blog use on power in public relations. Public Relations Review 33 1 (2007) 92-95
    • (2007) Public Relations Review , vol.33 , Issue.1 , pp. 92-95
    • Porter, L.V.1    Trammell, K.D.S.2    Chung, D.3    Kim, E.4
  • 40
    • 39149089738 scopus 로고    scopus 로고
    • Saulny, S. (2006, March 31).:-) !!!!)-: !!!!!!! (-: What's All This? Admission Angst. New York Times online edition .
    • Saulny, S. (2006, March 31).:-) !!!!)-: !!!!!!! (-: What's All This? Admission Angst. New York Times online edition .
  • 41
    • 33846293859 scopus 로고    scopus 로고
    • The power of the blog
    • Secko D. The power of the blog. The Scientist 19 15 (2005) 37f.
    • (2005) The Scientist , vol.19 , Issue.15
    • Secko, D.1
  • 42
    • 39149140786 scopus 로고    scopus 로고
    • The Papal Bull. (2005, January 12). The Papal Bull: Update 1: List of Fired bloggers. .
    • The Papal Bull. (2005, January 12). The Papal Bull: Update 1: List of Fired bloggers. .
  • 43
    • 33645805003 scopus 로고    scopus 로고
    • Examining the new influencers: A self-presentation study of A-List blogs
    • Trammell K.D., and Keshelashvili A. Examining the new influencers: A self-presentation study of A-List blogs. Journalism & Mass Communication Quarterly 82 4 (2005) 968-982
    • (2005) Journalism & Mass Communication Quarterly , vol.82 , Issue.4 , pp. 968-982
    • Trammell, K.D.1    Keshelashvili, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.