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Volumn 1, Issue 4, 2007, Pages 3-14

Internet technologies and trends transforming public relations

Author keywords

Blogs; Content management system (CMS); Internet; News media; Podcasting; Public relations; Publicity; RSS; Search engines; Social networks; Technologies; Trends; Web; Webinars

Indexed keywords


EID: 63149119360     PISSN: 15533611     EISSN: 1553362X     Source Type: Journal    
DOI: 10.1300/J238v01n04_02     Document Type: Article
Times cited : (23)

References (17)
  • 1
    • 67349219519 scopus 로고    scopus 로고
    • Marketers scan blogs for brand insights
    • (June 23)
    • Bulkeley, W. M. (2005, June 23). Marketers scan blogs for brand insights, Wall Street Journal, B1.
    • (2005) Wall Street Journal
    • Bulkeley, W.M.1
  • 2
    • 71549130366 scopus 로고    scopus 로고
    • Achieving seamless website transformation: Promotional implications of static versus dynamic websites
    • Christ, P. (2005). Achieving seamless website transformation: Promotional implications of static versus dynamic websites, Journal of Website Promotion, 1(2), 97-109.
    • (2005) Journal of Website Promotion , vol.1 , Issue.2 , pp. 97-109
    • Christ, P.1
  • 3
    • 0003498104 scopus 로고    scopus 로고
    • Cutlip, S. M.; Center, A. H.; and Broom, G. M., Upper Saddle River, NJ: Prentice Hall
    • Cutlip, S. M.; Center, A. H.; and Broom, G. M. (2006). Effective Public Relations, 9th edn. Upper Saddle River, NJ: Prentice Hall.
    • (2006) Effective Public Relations, 9th Edn
  • 4
    • 71549158143 scopus 로고    scopus 로고
    • The popularity and importance of search engines
    • (August)
    • Fallows, D.; Rainie, L.; and Mudd, G. (2004, August). The popularity and importance of search engines. Pew Internet & American Life Project; online at: http://207.21.232.103/pdfs/PIP_Data_Memo_Searchengines.pdf.
    • (2004) Pew Internet & American Life Project
    • Fallows, D.1    Rainie, L.2    Mudd, G.3
  • 7
    • 56749111465 scopus 로고    scopus 로고
    • Joining the party, eager to make friends
    • (October 16)
    • Hansell, S. (2006, October 16). Joining the party, eager to make friends, New York Times, C1.
    • (2006) New York Times
    • Hansell, S.1
  • 12
    • 84993090019 scopus 로고    scopus 로고
    • The epistemic struggle for credibility: Rethinking media relations
    • Motion, J. and Weaver, C.K. (2004). The epistemic struggle for credibility: Rethinking media relations, Journal of Communication Management, 9(3), 246-255.
    • (2004) Journal of Communication Management , vol.9 , Issue.3 , pp. 246-255
    • Motion, J.1    Weaver, C.K.2
  • 13
    • 0347765781 scopus 로고    scopus 로고
    • The internet and public relations: Investigating practitioners' roles and World Wide Web usage
    • Porter, L. V. and Sallot, L. M. (2003). The internet and public relations: Investigating practitioners' roles and World Wide Web usage, Journalism and Mass Communication Quarterly, 80(3), 603-622.
    • (2003) Journalism and Mass Communication Quarterly , vol.80 , Issue.3 , pp. 603-622
    • Porter, L.V.1    Sallot, L.M.2
  • 14
    • 34250025768 scopus 로고    scopus 로고
    • Big jump in search engine use
    • (November)
    • Rainie, L. (2005, November). Big jump in search engine use. Pew Internet & American Life Project; online at: http://www.pewinternet.org/pdfs/PIP_SearchData_1105.pdf.
    • (2005) Pew Internet & American Life Project
    • Rainie, L.1
  • 15
    • 35748942614 scopus 로고    scopus 로고
    • Stakeholder strength: PR survival strategies in the internet age
    • van der Merwe, R.; Pitt, L. F.; and Abratt, R. (2005). Stakeholder strength: PR survival strategies in the internet age, Public Relations Quarterly, 50(1), 39-48.
    • (2005) Public Relations Quarterly , vol.50 , Issue.1 , pp. 39-48
    • van der Merwe, R.1    Pitt, L.F.2    Abratt, R.3
  • 16
    • 71549164039 scopus 로고    scopus 로고
    • RSS connects PR shops with journalist desktops
    • (March 21)
    • Van Der Pool, L. (2005, March 21). RSS connects PR shops with journalist desktops, Adweek, 46(12), 10.
    • (2005) Adweek , vol.46 , Issue.12 , pp. 10
    • van der Pool, L.1
  • 17
    • 71549154315 scopus 로고    scopus 로고
    • Your reputation is online
    • (March)
    • van Vark, C. (2004, March). Your reputation is online, Revolution, 42-43.
    • (2004) Revolution , pp. 42-43
    • van Vark, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.