Assessing advertising in a hierarchical decision model

Annals of Tourism Research

Volumn 40, Issue 1, 2013, Pages 260-282

  Park, Sangwon ^a   Nicolau, Juan L ^b   Fesenmaier, Daniel R ^c  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF ALICANTE   (Spain)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

Hierarchical tourist decision making; Random coefficient logit (RCL) model; Tourism advertising

Indexed keywords

ADVERTISING; DECISION ANALYSIS; HIERARCHICAL SYSTEM; MODELING; TOURISM;

UNITED STATES;

EID: 84869140965     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2012.09.009     Document Type: Article

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