Measuring the return from Australian tourism marketing expenditure

Journal of Travel Research

Volumn 47, Issue 3, 2009, Pages 275-284

  Kulendran, Nada ^a   Dwyer, Larry ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Asia; Australia; Cost effectiveness analysis; Destination marketing; Dynamic modeling; Tourism demand

Indexed keywords

COST-BENEFIT ANALYSIS; EXPENDITURE; INVESTMENT; MARKETING; TOURIST DESTINATION;

ASIA; AUSTRALASIA; AUSTRALIA; EURASIA;

EID: 58149489282     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287508322786     Document Type: Article

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