Commercial hospitality consumption as a live marketing commmunication system

International Journal of Contemporary Hospitality Management

Volumn 13, Issue 4, 2001, Pages 183-188

  Gillespie, Cailein ^a   Morrison, Alison ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Communications; Differentiation; Marketing; Perceptions; Positioning

Indexed keywords

EID: 84986159935     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110110389494     Document Type: Article

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