The eyes have it: How a car's face influences consumer categorization and evaluation of product line extensions

Psychology and Marketing

Volumn 29, Issue 1, 2012, Pages 36-51

  Keaveney, Susan M ^a   Herrmann, Andreas ^b   Befurt, Rene ^c   Landwehr, Jan R ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c ANALYSIS GROUP   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84868629672     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20501     Document Type: Article

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