The influence of stimulus ambiguity on category and attitude formation

Review of Managerial Science

Volumn 4, Issue 1, 2010, Pages 33-52

  Uekermann, Frauke ^a   Herrmann, Andreas ^b   Wentzel, Daniel ^b   Landwehr, Jan R ^b  

^a BOSTON CONSULTING GROUP   (Germany)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Ambiguity; Categorization; Category label; Hybrid products; Product evaluation

Indexed keywords

EID: 77949541780     PISSN: 18636683     EISSN: 18636691     Source Type: Journal    
DOI: 10.1007/s11846-009-0034-5     Document Type: Article

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