Determinants of joint action in international channels of distribution: The moderating role of psychic distance

Journal of International Marketing

Volumn 20, Issue 3, 2012, Pages 34-49

  Johnston, Wesley J ^a   Khalil, Shadab ^b   Jain, Megha ^b   Cheng, Julian Ming Sung ^c  

^a GEORGIA STATE UNIVERSITY   (United States)

^b Department of Business Administration ^*  (Taiwan)

^c TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Interchannel communication; Joint action; Psychic distance; Satisfaction; Trust

Indexed keywords

EID: 84867629262     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0178     Document Type: Article

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