A contingency perspective on psychic distance in international channel relationships

Journal of Marketing Channels

Volumn 16, Issue 1, 2009, Pages 77-99

  Magnusson, Peter ^a   Boyle, Brett A ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

International distribution; Interorganizational relations; Psychic distance; Relationship effectiveness; Trust

Indexed keywords

EID: 61449140189     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690802148035     Document Type: Article

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