Communication in international business-to-business marketing channels. Does culture matter?

Industrial Marketing Management

Volumn 32, Issue 4, 2003, Pages 309-315

  Rosenbloom, Bert ^a   Larsen, Trina ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038578523     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00202-4     Document Type: Article

References (16)

1. Czinkota MR Ronkainen I Moffett MH Moynihan EO Global business 3rd ed 2001 Harcourt College Publishers
2. Nakache P What you need to know about purchasing online Harv. Manage. Update 1998 July 3-5
3. Kaplan S Sawhney M E-hubs: the new B2B marketplaces Harv. Bus. Rev. 2000 97-110M May-June
4. Moon Y Network technology and the role of intermediaries Harv. Bus. Sch. Note 1999 January 19
5. Terpstra V David K The cultural environment of international business 2nd ed 1985 South-Western Publishing
6. Ferraro GP The culture dimension of international business 2nd ed 1994 Prentice-Hall Englewood Cliffs, NJ
7. Hofstede G Culture and organizations: software of the mind 1991 McGraw-Hill Berkshire, UK
8. Hofstede G Culture's consequences 1980 Sage Beverly Hills, CA
9. Trompenaars F Hampden-Turner C Riding the waves of culture 2nd ed 1998 McGraw-Hill New York
10. Hall ET Beyond culture 1977 Anchor Press/Doubleday Garden City, NY
11. Hall ET Hidden differences: studies in international communication 1983 Grunner & Jahr Hamburg
12. Hall ET Hall MR Understanding cultural differences 1990 Intercultural Press Yarmouth, ME
13. Triandis H Albert R Cross-cultural perspectives Jablin Fet-al. Handbook of organizational communication: an interdisciplinary perspective 1987 264-296 Sage Publications Newbury Park, CA
14. Samovar LA Porter PE Jain NC Understanding intercultural communication 1981 Wadsworth Belmont, CA
15. Mohr J Nevin J Communication strategies in marketing channels: a theoretical perspective J. Mark. 50 1990 36-51
16. Evans P Wurster TS Getting real about virtual commerce Harv. Bus. Rev. 1999 85-94 November-December