The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers

Journal of Computer-Mediated Communication

Volumn 18, Issue 1, 2012, Pages 16-31

  Willemsen, Lotte M ^a   Neijens, Peter C ^a   Bronner, Fred ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Computer mediated communication; Electronic word of mouth; Online product reviews; Source credibility

Indexed keywords

COMPUTER-MEDIATED COMMUNICATION; CREDIBILITY EVALUATION; DIFFERENTIAL EFFECT; ELECTRONIC WORD OF MOUTH; EXPERT KNOWLEDGE; ONLINE PRODUCT REVIEWS; ONLINE PRODUCTS; ONLINE SOURCES; SOURCE CREDIBILITIES; SOURCES IDENTIFICATIONS;

COMPUTER NETWORKS;

EID: 84867409967     PISSN: None     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2012.01598.x     Document Type: Article

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45. th Annual Conference of the International Communication Association, Singapore.
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