Technology Readiness Index (TRI): Assessing cross-cultural validity

Journal of International Consumer Marketing

Volumn 22, Issue 1, 2009, Pages 19-31

  Meng, Juan ^a   Elliott, Kevin M ^a   Hall, Mark C ^a  

^a MINNESOTA STATE UNIVERSITY   (United States)

Author keywords

Cross cultural validity; Technology Readiness Index (TRI)

Indexed keywords

EID: 77951459810     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530902844915     Document Type: Article

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