The impulsive consumer: Predicting consumer behavior with implicit reaction time measures

Social Psychology of Consumer Behavior

Volumn , Issue , 2008, Pages 335-364

  Friese, Malte ^a   Hofmann, Wilhelm ^b   Wänke, Michaela ^a  

^a UNIVERSITY OF BASEL   (Switzerland)

^b UNIVERSITY OF WÜRZBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867167221     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781441605283     Document Type: Chapter

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