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Volumn 19, Issue 6, 2012, Pages 578-588

Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases

Author keywords

Hedonic products; Impulse buying; Retailer promotions; Sales promotion

Indexed keywords

CONSUMPTION BEHAVIOR; HEDONIC ANALYSIS; LOGIT ANALYSIS; NUMERICAL MODEL; PRICE DETERMINATION; RETAILING; SHOPPING ACTIVITY;

EID: 84866744381     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.07.003     Document Type: Article
Times cited : (109)

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