Evaluating consumer response to EDLPs

Journal of Retailing and Consumer Services

Volumn 15, Issue 3, 2008, Pages 211-223

  Bailey, Ainsworth Anthony ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

EDLPs; Promotional pricing; Retail pricing strategies

Indexed keywords

CONSUMPTION BEHAVIOR; EXPERIMENTAL STUDY; POLICY IMPLEMENTATION; PRICE DYNAMICS; PRICING POLICY; RETAILING; STRATEGIC APPROACH;

EID: 39149096578     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.08.007     Document Type: Article

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