The mechanisms of value co-creation

Journal of Strategic Marketing

Volumn 20, Issue 5, 2012, Pages 381-391

  Saarijärvi, Hannu ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

economic customer value proposition; emotional customer value proposition; functional customer value proposition; symbolic customer value proposition; value co creation

Indexed keywords

EID: 84866305084     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2012.671339     Document Type: Article

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