Developing a strategic abstraction tool for service innovation

Journal of Strategic Marketing

Volumn 18, Issue 2, 2010, Pages 133-144

  Mattsson, Jan ^a  

^a ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Abstraction; Customer interface; Service innovation

Indexed keywords

EID: 77951707267     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903536990     Document Type: Article

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